Digiday+ Research: Agencies' clients heavily favor programmatic over direct-sold for online display ads
Briefly

* By Julia Tabisz


Interested in sharing your perspectives on the media and marketing industries?Join the Digiday research panel.Programmatic advertising is far from perfect.But that doesn't stop agency clients from investing there, especially when they're allocating marketing spend for online display ads.
Read at Digiday
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