Bountiful Cow's new tool, 'Relative Advantage: Unblocked', addresses brand safety issues by allowing advertisers to purchase inventory once deemed brand unsafe, thus benefiting quality publishers.
Sky has reported an alarming increase in annual operating losses, reaching £224m due to shifting viewer preferences towards streaming, alongside significant write-offs for its SkyShowtime joint venture.
Interpublic Group's launch of the Interact platform aims to consolidate their identity resolution capabilities, reflecting a broader trend of unifying data efforts across agency holdings to improve efficiency.
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