Despite Snapchat's efforts, creators still don't see it as a priority
Briefly

Snapchat has never been a top priority for creators and it doesn't look like that will change anytime soon.The mobile messaging app doesn't seem to be doing enough to win them over - even though it arguably needs the increased attention creators attract and the dollars that subsequently follow.In fairness, Snapchat has tried to curry favor with some creators, but maybe not enough to become a top destination for them.
Read at Digiday
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