Demand gen vs lead gen: What's the difference?
Briefly

(Image credit: DC Studio / Shutterstock)
If you're preparing a marketing and sales strategy, you're likely looking at different ways to engage with potential customers-and that's where demand and lead generation comes in.Demand generation and lead generation are key to attracting new customers and monetizing your sales funnel, but they're used at different stages of the process.
Read at TechRadar
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