Deciphering marketing language: How to become a more discerning consumer

When companies claim products are 'military-grade', they tap into a perception of durability and quality, but without strict definitions, these claims can be misleading.

The FTC requires that product claims be backed by verifiable evidence; however, subjective terms like 'inspired by NASA' can still lead to misinterpretation by consumers.

Misleading language doesn't require a statement to be false—implying benefits without direct claims can fall into illegal territory, highlighting the need for consumer vigilance.

Understanding the laws around advertising can empower consumers to discern between genuine offers and marketing gimmicks, especially in a landscape filled with jargon.

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