The de-influencing trend, a rejection of the most blatantly consumerist aspects of influencer culture, undoubtedly has legs...69% of American social media users say they have chosen not to purchase items on TikTok, Instagram, or any of their competitors.
The de-influencing trend exploded not long after the mascara incident, earning TikTok views in the hundreds of millions...shopping on social media has remained quite popular in the past year, with 38% of Americans reportedly buying products they saw on social media.
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