"Founded as a parking lot pop-up in 2017, Dave's Hot Chicken has quickly emerged as a disruptor in the fast-casual industry thanks to its take on Nashville-style hot chicken. Roark Capital, the private equity firm that controls Subway and Inspire Brands, last year took a majority stake in the brand with a deal reportedly worth about $1 billion. To better prepare the chain for its next stage of growth, Dave's in December appointed Brandon Rhoten as CMO, with a remit covering brand marketing, creative strategy, digital and social engagement and media."
"It's a brand that has an amazing social following. It's a brand that has established itself well as an outsider in the chicken space and it has a great reputation among customers. Yelp just voted it a most-loved brand, beating out Chick-fil-A, Raising Canes and the big guys. They're on good footing, but it's a brand with only a few hundred locations right now, so it's still in its infancy."
Dave's Hot Chicken began as a 2017 parking lot pop-up and grew into a fast-casual disruptor centered on Nashville-style hot chicken. Roark Capital acquired a majority stake last year in a deal reportedly worth about $1 billion. Brandon Rhoten was appointed CMO in December with responsibility for brand marketing, creative strategy, digital and social engagement, and media. Rhoten previously served as CMO of GroundTruth, was global CMO for Potbelly, and led creative and social strategy at Wendy's. Dave's has strong social followings and customer affinity but operates only a few hundred locations and has not yet scaled national marketing.
Read at Restaurant Dive
Unable to calculate read time
Collection
[
|
...
]