"Great customer service isn't simply about providing the same experience continuously. It means adapting your approach to benefit each customer and ensuring that you're keeping on top of trends, so your competitors aren't getting an added edge."
"As AI makes its way into everyone's customer service experience, it is important to understand where such technologies can be beneficial and where it is essential to use your own expertise and knowledge to provide the best experience. Quicker responses and one-call resolutions can save your customers time and frustration, but technology can only be part of the solution. For more complex customer support, a human advisor will be needed to resolve the issue and provide additional care and support."
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