A CRM cycle encompasses the entire process of managing interactions and relationships with clients, from identification to growth. It begins with identifying potential customers and gathering relevant information about them. Efforts are made to attract these prospects through various marketing channels, and once their interest is piqued, the focus shifts to converting them into paying customers through personalized sales strategies.
After a purchase is made, the emphasis transitions to providing exceptional service and support to ensure customer satisfaction. Retaining existing customers becomes paramount and is achieved through building strong relationships and offering personalized experiences.
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