"Last week, Meta launched its AI-generated content feed called Vibes. Around the same time, OpenAI launched a social app called Sora that allows users to generate videos of themselves. Both resemble TikTok-style feeds. That seems to indicate that these are less side projects for the tech behemoths and likely an indicator of ambitions for social feeds filled not by creators, but by machines."
"Norwood is an AI actress and first creation from AI talent studio Xicoia - the brainchild of actor, comedian, technologist Eline Van der Velden. The synthetic starlet has sparked curiosity in holiday marketing and is reportedly in talks with a number of talent agents, according to Deadline. "These AI creators create unfair competition for real human creators and make it easier for brands to choose a safer alternative, potentially shifting budgets away from actual people who run real businesses," said Lauren Douglass, a micro-creator and founder of Reverve Agency, a B2B marketing and PR agency."
AI-generated personalities like Tilly Norwood require no rest and hold no personal opinions, making them attractive to talent agencies and advertisers. Meta launched an AI-generated content feed called Vibes and OpenAI released Sora, enabling users to generate videos of themselves. Brands have begun using AI in marketing, including Kalshi and Popeyes, while low-quality AI content continues to amass views across social platforms. Creators express concern that cost and control advantages for AI will undercut authentic human creators and shift marketing budgets. Talent studios and agencies are engaging with synthetic talent, signaling potential shifts toward automated social feeds.
Read at Digiday
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