Spotify's introduction of video podcasts aims to enhance creator monetization, yet experts believe missing features hinder its competitive edge in the podcast market.
Despite a growing interest in video content, creators remain skeptical about Spotify's new offerings due to the lack of features necessary for monetization and engagement.
The company plans to implement premium video revenue sharing for creators starting in January 2025, focusing on expanding their monetization programs in select countries.
Current statistics show that Spotify has a substantial user engagement with video podcasts, as 250 million users have streamed a video podcast, indicating a promising trend.
Collection
[
|
...
]