ShopMy, an influencer marketing platform, has successfully raised $77.5 million in a Series B funding round. The platform connects creators with brands, automating affiliate marketing partnerships where creators share products and earn commissions. With over 100,000 creators and 550 brands, ShopMy has facilitated $352 million in brand sales since 2020, showcasing a significant return on investment. The funding will enable ShopMy to expand into new markets and further develop automation tools that streamline the influencer marketing process.
By combining the authenticity of creator content with the precision of performance marketing, we're empowering brands to transform creator partnerships into a scalable performance engine.
Since its launch in 2020, it has generated more than $352 million in total brand sales, achieving an average 5x return on investment.
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