The creator economy has weathered a significant downturn in recent years, with funding for startups plummeting by 75% from $8 billion in 2021-2022 to just $2 billion between mid-2022 and 2024.
We're entering our second major growth cycle for the Creator economy. Many people can make a lot of money. That being said, many could also lose a lot of money.
What we're seeing is not just consolidation within digital media; traditional entertainment companies, podcast businesses, and financial sponsors are all getting into the mix.
RockWater's analysis indicates that owned and operated media companies are leading M&A activity, particularly in digital publishing, comprising 47 out of 90 tracked deals.
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