Consumer packaged goods (CPG) market research is essential for businesses to understand consumer behavior, revealing valuable insights into preferences and shopping habits.
By employing both primary and secondary research methods, CPG companies can effectively gather comprehensive data, ensuring they cater to market needs and enhance product relevance.
The distinction between quantitative and qualitative data plays a crucial role in CPG market research, helping brands to strategize based on numerical trends or consumer sentiments.
In a competitive CPG landscape, leveraging insights from market research not only aids in product development but also sharpens marketing strategies and boosts brand engagement.
Collection
[
|
...
]