Council Post: The Secrets Of Marketing To UHNWIs (Part 2): Platforms, Personalization And Retention
Briefly

from Forbes6 months ago
It's all about nurturing any relationship you have with them. UHNWIs are an attractive audience for luxury brands.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/08/05/the-secrets-of-marketing-to-uhnwis-part-2-platforms-personalization-and-retention/
Working with influencers for fast exposure may not help with conversion. Trusted journalists or real clients telling your brand story could provide a more nuanced understanding.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/08/05/the-secrets-of-marketing-to-uhnwis-part-2-platforms-personalization-and-retention/
Younger UHNWIs engage on TikTok, but the platform's novelty-focused algorithm may overshadow brand messages.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/08/05/the-secrets-of-marketing-to-uhnwis-part-2-platforms-personalization-and-retention/
Print media remains influential among UHNWIs, highlighting the importance of maintaining a presence in traditional publications.
Forbeshttps://www.forbes.com/sites/forbescommunicationscouncil/2024/08/05/the-secrets-of-marketing-to-uhnwis-part-2-platforms-personalization-and-retention/
Read at Forbes
#uhnwis #luxury-brands #marketing-strategies #social-media #print-media
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