Companies are dispensing with the CMO role if they have steady operations, limited need for brand visibility, or pipeline generation. Those aiming to grow revenues, build new categories, elevate their brand, or change business models require a seasoned marketing officer as a business partner to the CEO.
The emergence of full-stack CMOs is driven by the ever-changing marketing landscape, new channels, shifting consumer habits, and the importance of data management for success. Their comprehensive understanding of marketing across all facets is crucial in the current environment.
The term 'full-stack' in the marketing context borrows from software development, denoting expertise across the marketing stack. This role integrates different marketing functions, similar to a full-stack developer's understanding of the entire application stack.
#cmo-role-evolution #full-stack-cmo #marketing-landscape-changes #business-strategy #data-management
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