6 wild ways the CMO role evolved in 2024CMOs in 2024 must adapt to new team structures and embrace collaboration across departments for more effective marketing strategies.
For Verizon Business, Reaching The Customer Means Empowering The Marketer | AdExchangerThe CMO role is evolving to become more strategic and customer-focused.Verizon's decision to merge product and marketing under one leader highlights the growing importance of the CMO position.
6 wild ways the CMO role evolved in 2024CMOs in 2024 must adapt to new team structures and embrace collaboration across departments for more effective marketing strategies.
For Verizon Business, Reaching The Customer Means Empowering The Marketer | AdExchangerThe CMO role is evolving to become more strategic and customer-focused.Verizon's decision to merge product and marketing under one leader highlights the growing importance of the CMO position.
Council Post: The Rise Of The Full-Stack CMO: Marketing's Renaissance PersonThe role of the chief marketing officer is evolving based on company needsFull-stack CMOs are becoming more in demand as marketing landscapes change