In China, WeChat's all-in-one functionality allows businesses to engage customers directly and conduct various activities, which contrasts sharply with the fragmented U.S. platform landscape.
U.S. social media's fragmentation across platforms complicates customer relationship management, requiring distinct strategies for audience engagement due to diverse algorithms.
WeChat's chat-based design facilitates real-time customer interactions, fostering loyalty through high message delivery rates, unlike U.S. platforms that limit direct communication.
Private communities via WeChat enable businesses to manage CRM effectively, enhancing customer loyalty through synchronous, high-engagement interactions.
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