Council Post: Strategically Growing Your Brand's Retail Footprint In The Digital Age
Briefly

Over my 25 years working in the apparel industry, I've found the answer to be a resounding yes. Based on this experience, here's my playbook for successful retail expansion in the e-commerce era.
This taught me the importance of analyzing metrics such as total population, local home values and average incomes.
Understanding the landscape of competitors, including similar businesses and their success rates, can also help you with strategic positioning.
Read at Forbes
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