Council Post: Startups Vs. Established Brands: My Marketing Learnings Working For Companies At Different Stages
Briefly

Marketing is all about reaching prospective customers, and it can be tremendously beneficial to work for a company with strong brand recognition and the resources necessary to drive market reach.
Prospective customers may have a more negative perception of an existing company. Prospects might be tempted by shiny new objects-new companies that seem to have a ha
Read at Forbes
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