Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape
Briefly

from Forbes1 month ago
Consumers face choice fatigue due to the abundance of content, emphasizing the importance of mental and physical availability for brand success.
Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2024/04/12/solving-the-digital-paradox-how-to-cut-through-a-crowded-content-landscape/
Marketers need to leverage creativity in the complex media landscape to drive consumer purchase by ensuring top-of-mind awareness and seamless experiences.
Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2024/04/12/solving-the-digital-paradox-how-to-cut-through-a-crowded-content-landscape/
Example- Folgers & PublicisOne leveraged TikTok and Gopuff to target Gen Z by combining product availability and mental availability effectively.
Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2024/04/12/solving-the-digital-paradox-how-to-cut-through-a-crowded-content-landscape/
Example- Hyundai's Evolve Showroom adapted to changing consumer behaviors by creating an innovative virtual showroom experience for car buyers.
Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2024/04/12/solving-the-digital-paradox-how-to-cut-through-a-crowded-content-landscape/
Read at Forbes
#consumer-behavior #digital-trends
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