Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses
Briefly

Performance marketing is data-driven and aims for direct responses, utilizing tools like Google Analytics for real-time tracking and optimization. It offers cost-effective targeted reach for small businesses with instant ROI.
Brand marketing focuses on building brand awareness, perception, and loyalty through strategic content, influencers, and sponsorships, emphasizing long-term presence and customer connection.
Read at Forbes
[
add
]
[
|
|
]