Christine Barney, CEO of rbb Communications, emphasizes the importance of marketing audits for nonprofits facing budget constraints. With experience across the nonprofit sector, she highlights that these organizations often struggle due to limited resources and reliance on interns or freelancers. However, investing in a skilled marketing assessment can significantly enhance their effectiveness. Key components of such audits include mission clarity, audience analysis, and infrastructure reviews, alongside evaluating the organization’s website for compliance and usability to ensure optimal communication and action from stakeholders.
Nonprofits often rely heavily on interns and freelancers for marketing efforts, but a skilled professional audit can ensure best practices and effective use of resources.
Best practices in marketing do not have to be expensive; often, they align closely with cost-effective strategies that can strengthen nonprofit efforts.
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