"Influencer marketing fundamentally relies on two forms of influence: earned and paid. Earned influence consists of organic endorsements, characterized by authenticity and trust, while paid influence involves compensated promotions that may appear less genuine to some audiences."
"Content marketing is becoming a key strategy to bridge the gap between earned and paid influence. By repurposing authentic earned content into digital assets for paid ads, brands maintain trust while maximizing reach and impact."
Collection
[
|
...
]