Discovering your highest lifetime customer value profile is priceless. These customers account for more than 80% of the profit yet represent less than 10% of the marketing audience.
In 2024, retail marketers should prioritize seamless omnichannel experiences that integrate data and technology. This approach enhances customer satisfaction and builds long-term loyalty.
#cx-retail #customer-experience #marketing-trends #omnichannel-experiences #customer-lifecycle-marketing
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