Advertising has become almost invisible amid the noise of our daily lives, and ironically, the big-budgeted campaigns of large publicly traded companies have often contributed to this problem.
In a world overwhelmed by constant distraction, simply buying media space doesn't ensure a brand will be noticed anymore.
What makes creative work meaningful is less about the size of the budget and more about the story, message and relevance to the audience.
The traditional agency model is outdated. For too long, it has prioritized agency growth over client success.
Collection
[
|
...
]