With inflation leading to decreased consumer spending budgets, businesses must adjust their strategies to attract early shoppers by launching marketing campaigns ahead of the holiday season.
Although consumers are facing tighter budgets, the forecast suggests a slight increase in spending during the holiday shopping season, projected at up to $989 billion, which offers potential for growth.
The trend towards early holiday shopping has emerged as a significant behavior change this year, with over half of shoppers intending to start in November, underscoring the need for businesses to adapt.
To meet shifting consumer expectations during this holiday season, businesses should prioritize marketing initiatives and stock management to cater to the new shopping timeline driven by inflation and inventory concerns.
Collection
[
|
...
]