"When you ask a middle schooler what their dream career is, 15 years ago, the answer might have been a doctor or teacher. Today? Podcaster, YouTuber, streamer. This shift in response reflects the undeniable growth and influence of digital platforms."
"Recent studies have shown that livestream shopping has outperformed traditional e-commerce in terms of audience engagement and conversion rates. Platforms continue to integrate social commerce features, allowing viewers to purchase products directly within the stream."
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