Spending by the Hispanic community is projected to grow, focusing on family, cultural traditions, food, beauty, personal care, and travel, emphasizing authentic engagement.
Many Hispanic Americans will start their holiday shopping earlier, with 38% beginning in August compared to 25% of non-Hispanic shoppers, indicating a strong cultural emphasis.
The holiday season for Hispanics lasts longer, running from before Thanksgiving to early January, providing brands with a longer period to connect with these consumers.
Brands that exhibit cultural sensitivity and representation will connect better with Hispanic consumers during holidays, which emphasizes the importance of authenticity and respect.
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