The first thing you want to do is drop what you're doing and assess the sentiment of the post itself. Is it positive? Are you getting many negative comments, and are they valid? Is there potential for crisis management? You'll quickly know if this is a good or bad thing, but either way, don't delete the video.
Engage with comments that are positive while ignoring anything super negative or not an ideal spin. If it's not something you want more of, then don't engage. The more comments you engage with, the better the chances of sustaining your elevated view count.
If you've gone viral on TikTok, we've learned that you'll want to post again in the next 24 hours and then for as many days in a row as possible. We've noticed that on TikTok, once you have content seen by a certain amount of people, you essentially will keep that momentum going for as long as you continue posting at a consistent time.
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