Performance marketing is on the decline. Brand marketing is taking center stage and rising in popularity due to escalating performance marketing costs and reinforced global data privacy regulations...how to connect with audiences in a world where content is king...Companies can capture entirely new audiences and, in turn, navigate any uncertainty.
You could say we've entered a new era of brand entertainment, where mediums like films, podcasts, games and streaming TV series are used to convey brand storytelling. Brands can tap into cultural moments, connecting with audiences on a profound emotional level. Brand entertainment blurs the line between advertising and entertainment, being discreet and unobtrusive.
[
add
]
[
|
|
...
]