"In the age of self-expression and preventative care, Botox is a popular choice for individuals seeking a rejuvenated appearance. According to a report by the American Society of Plastic Surgeons, Botox was the top minimally invasive cosmetic procedure in the U.S. in 2023, with nearly 9.5 million procedures performed."
"Understanding your specific target audience allows for tailored messaging and platform selection. Make sure you understand your ideal patients' pain points and desires. What are their concerns regarding wrinkles, fine lines and crow's feet?"
"Don't treat all potential patients the same way. Divide your audience into subgroups based on demographics, goals and online behavior. This allows for targeted messaging and ad campaigns that resonate more effectively."
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