Website visits still need to be converted into sales or else what is the point? SaaS executive teams want assurance that marketing spend is resulting in sales.
The most powerful tool for improving your website's CRO is one you probably already have: voice of the customer, or VOC, data.
VOC data encapsulates what your customers want, when they want it and how they want to buy it, revising SaaS websites to meet expectations.
Instead of designing a website to reflect what you think your customers want, VOC data allows you to cater directly to what you know.
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