Ivan Guzenko, an independent ad tech advisor for SmartyAds Inc., discusses the evolving landscape of connected television (CTV). As streaming options proliferate, the TV hardware market has transformed into a competitive battleground dominated by operating systems like Android TV, Tizen OS, and WebOS. These platforms provide unique features and extensive app libraries, making televisions multifaceted entertainment hubs. The focus has shifted from brand loyalty to user experience, emphasizing smooth connectivity and content accessibility, likening it to choosing a car for its reliability rather than its engine's brand.
"The biggest three contenders in the smart TV world-Android TV, Tizen OS and WebOS-each bring something unique to the table, redefining the viewing experience."
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