Council Post: Agile Marketing: How Small Businesses Can Compete With Bigger Players
Briefly

Agile marketing is an effort-focused approach that enables small businesses to compete effectively, allowing for meticulous, data-driven campaign management that ensures every dollar spent is optimized.
Small businesses can't afford broad keywords like larger firms. Instead, they must concentrate on specific, high-intent keywords that drive conversions efficiently and economically.
Read at Forbes
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