To thrive-or even survive-today requires constant evolution. That's true for brands and the PR agencies that serve them.
In uncertain times, you need a strategic agency partner-one that will adapt its strategy and offerings based on your goals and priorities.
If you can't afford a monthly retainer, look for an agency that offers targeted or 'express' PR engagements for individual projects, product launches, media trainings.
For companies, that means you must resist the temptation to cut back on PR. Instead, revisit and reprioritize your spending and efforts.
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