A frequently overlooked strategy is nurturing existing customer relationships for repeat business and referrals. Leaders can foster awareness by emphasizing customer satisfaction metrics, implementing regular feedback loops and training teams on the long-term value of customer retention and relationship building. - Dr. Saju Skaria, Digitech Services
An overlooked strategy is leveraging internal collaboration across departments. Many companies operate in silos, missing out on valuable insights and synergies. Leaders can remedy this by fostering a culture of open communication and teamwork, encouraging cross-functional projects and regularly sharing knowledge. This holistic approach enhances innovation and aligns efforts towards common goals. - Tony Ambroza, RealTruck, Inc.
Brand messaging and positioning need to evolve on a consistent basis and feed back into the overall business development process. It's often overlooked for several reasons, but the key reason could be structural, where brand management messaging is far from the customer. The voice of the customer and product feedback needs to be read into all functions within the organization. - Krishna Indukumar, Cprime (Goldman Sachs & Everstone Capital Company)
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