What's the story you want to tell? What's its beginning, middle and end? Does it have a good plot, character development, a narrative arc that builds to a satisfying conclusion?
Marketers can achieve this by first identifying a core message that resonates with their target audience's values and needs. Then, integrating this message consistently across all platforms ensures a seamless experience for the audience.
#marketing-campaigns #storytelling #narrative-building #core-message-integration #campaign-customization
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