Understand the business-the strategy, the revenue, the problems to solve and what really makes it tick. To market and communicate effectively, you must have a depth of knowledge of where the business is headed and why it exists. This will help turn ideas into great stories and campaigns that have true impact. - Brian Dema, Department of Growth
There is a pervasive feeling-at least in my career-that the communications function sits under marketing, but I truly wish I had pushed to have communications drive the marketing messaging in so many instances. To do so means singing from the same song sheet, which builds organic efficiency from the top-down, bottom-up and across functions. - Jennifer Shah, Flock Freight
Always track and measure your marketing campaigns. It's easy to get bogged down in your day-to-day jobs and tasks, but find time to do the above. Doing marketing without data is like running around like a headless chicken. Showcasing impact through tracked improvements is one of the surefire ways for junior marketers to advance their careers. - Lauren Parr, RepuGen
Truly understanding and empathizing with your target audience goes beyond knowing their demographic characteristics or behaviors. It's about deeply understanding their needs, frus...
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