To effectively broaden and diversify your client base, use empathy and innovation. Prioritize quality over quantity when targeting new clients to break into new growth markets and remain competitive. - Greynier Fuentes, Veritran
Brand licensing allows brands to move to new product categories and services, capitalizing on existing customers. It helps gain new customers while leveraging brand familiarity. - Amanda Cioletti, Informa Markets
To win the trust of a new client, have a diverse team with different backgrounds and perspectives. Avoid the cookie-cutter format, bringing new ideas to the table. - Tara Duke, Slalom Consulting
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