Council Post: 10 Steps For Conducting An Insightful Social Media Sentiment Analysis
Briefly

"A key step in social media sentiment analysis is to accept the truth of what you find. Be ready to adapt and respond, not just react." - Genine Fallon
"Once you have this information, use it to guide content strategy by amplifying positive sentiment, addressing negative feedback and refining future content." - Marie O'Riordan
"Social media sentiment often serves as a leading indicator of important trends. Look at richer context behind the feedback to gain insights worth exploring further." - Anonymous Member
Read at Forbes
[
|
]