"A key step in social media sentiment analysis is to accept the truth of what you find. Be ready to adapt and respond, not just react." - Genine Fallon
"Once you have this information, use it to guide content strategy by amplifying positive sentiment, addressing negative feedback and refining future content." - Marie O'Riordan
"Social media sentiment often serves as a leading indicator of important trends. Look at richer context behind the feedback to gain insights worth exploring further." - Anonymous Member
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