Agency leaders spend a lot of time thinking about how to embed ourselves? How do we become so useful to clients that they want to keep using us, even though the people who brought us in have moved on?
Given the pace of technological change, agency appointments made in 2024 might have long-lasting effects on brands. The stakes of going to a review would be much higher, incentivizing longer-term relationships with an agency.
#agency-client-relationships #ai-integration #brand-marketing #long-term-partnerships #technological-change
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