I specialize in copy-heavy plain text and story-driven emails that differ from traditional poster-style versions. That's my signature style. I started getting into X Ads out of necessity when I was having issues with Facebook.
To improve copy, you have to be curious. Part of it is immersing yourself in the industries you work in and seeing what everyone else is doing.
There are millions of ecommerce stores. How can a single store stand out? The marketing, the copy, the voice, and the personality will help win consumers' mindshare.
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