Tiffany Cianci, a Maryland-based content creator who owns small businesses, stopped posting on Twitter and Instagram and cut her advertising with Meta and Google out of frustration. 'It's TikTok or nothing for me,' she said.
Esthetician and social media personality Lee Zavorskas expressed her fear, 'I'm a 58-year-old content creator that found a seat at the table that's not available on Instagram,' highlighting her unique audience on TikTok.
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