Throughout that time, advertisers questioned their commitment to the text-based social media platform, wary of its waning brand safety measures, rising misinformation, and haphazard product rollouts under new leadership. A number of brands pulled out, curtailing both advertising and organic posts on X. Only a third of brands posted on X in the last month, according to Digiday research. Publishers have taken a similar approach with 73% of publisher professionals saying their titles posted content to X this year in comparison to 89% last year. Last week, IBM announced it was halting advertising from X, following a report that its ads appeared next to pro-Nazi posts.
The biggest way it changed is now a lot of hesitation is starting to arise with actually connecting them directly with clients, but also the conversations that are being held. Back in the day, a lot of it was theyâd have stuff come up, theyâd have reservations for the Super Bowl, big season events for sports, even the Grammys takeover and stuff like that. Itâs always like you were excited to dis.
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