It seems like at the beginning of this year, all the platforms went through a shake up. They were pretty aggressive about asking brands how much money they're going to be spending. Then, that seemed to lead to rep movements. We're definitely seeing a shake up of rep support and it seems to be very much aligned to the answers that brands gave on how much money they're going to spend.
I think the [platforms] are getting nervous about where incremental dollars are going to be allocated. So compared to previous years, they're much more proactive under the guise of, 'We're planning together.'
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