Commerce media grows more dominant by the year, forcing media agencies to keep pace with change

As the media and marketing industries grapple with economic worries that just won't let up, instinctually marketers and agencies have turned to performance-driven options that deliver a quick and obvious return on investment.Tie in that the pandemic put e-commerce into hyperdrive as people were stuck at home, and the result is an alignment of scenarios has led to the explosion of commerce media in the last two years.

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