I feel like I play marketer part of the day, chief financial officer part of the day and chief technology officer part of the day. I have to think like a CEO... If you can operate through the lens of a CEO first, you'll never fail as a marketer.
The good relationship she has with the chief executive... has given her a 'granular-level' understanding of the company's growth objectives and strategic goals-which leads to more informed marketing decisions.
Today's multiskilled marketers are also taking board seats at other companies-experiences that can help them evolve further as CMOs... represent the customer perspective.
Emerging technologies are changing how we create content, understand customers, deliver personalized experiences and measure results.
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