Streaming services captured a record 38.7% of total U.S. TV usage in July 2023, surpassing cable and broadcast. YouTube leads in ad placements and budget allocation due to its large audience reach.
Collection
[
|
...
]
Streaming services captured a record 38.7% of total U.S. TV usage in July 2023, surpassing cable and broadcast. YouTube leads in ad placements and budget allocation due to its large audience reach.