A brand's ad strategy shines brightest when premium CTV viewership connects to Albertsons Cos.' shopper behaviour. It completely redefines what it means to create a relevant viewing experience... When you layer in Clinch's dynamic creative and the ability to serve everywhere, especially across premium CTV inventory, you reach the holy grail of data-driven personalization at scale.
Campbell's Snacks, a division of the Campbell Soup Company, was the first of several CPG clients opting to extend their media buys with The Collective's CTV offering. The brand's pilot campaign supported their brand partnership with Major League Soccer (MLS) as the official snack sponsor with dynamic ads that were curated to drive sales of select snack brands across participating Albertsons Cos. stores.
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